Marketers prepare for fragmented search ad landscape - Social media platforms are becoming popular search destinations, with TikTok emerging as a major hub for product reviews and other search queries.

Feb 4, 2025 • Marketing

Google search trends for restaurants to watch in 2025 - Google recently brought together food industry leaders to share the latest trends in restaurant search and digital marketing.

Feb 4, 2025 • Marketing

How TikTok helps travel brands tap into Q5 - For travel brands, the weeks following the holidays and moving into the new year represent a unique marketing window.

Jan 24, 2025 • Marketing

Top trends shaping digital hotel marketing in 2025 - Personalizing marketing based on guest preferences and past interactions will continue to be a top priority for hotel marketing teams.

Jan 23, 2025 • Marketing

Travel marketers on the future of Google - Shifting search preferences among younger users and regulatory scrutiny are key challenges for the search giant.

Jan 16, 2025 • Marketing

TikTok launches new travel-focused ad product for brands - The company's move into travel-specific advertising signals its growing influence in the industry and challenges the perception that it's only for Gen Z dance videos.

Jan 13, 2025 • Marketing

TikTok Ban: What it means for the travel industry - TikTok faced U.S. Supreme Court scrutiny over a potential ban that could disrupt the travel industry's multibillion-dollar social media strategies.

Jan 13, 2025 • Marketing

Google's search dominance in travel faces new challenges - eMarketer predicts that Google's U.S. search ad market share will fall below 50% by 2025, even before OpenAI adds advertising.

Dec 11, 2024 • Marketing