How visual search is reshaping travel discovery - The travel industry is experiencing a significant transformation as AI and visual search emerge as key players in how people discover and plan their travels.

Apr 10, 2025 • Marketing

Instagram eyes the search game - The company admits the app’s search needs work as Instagram moves to compete with TikTok and win over Gen Z.

Apr 9, 2025 • Marketing

How AI became essential for marketers - Using AI has rapidly evolved from an esoteric skill confined to data science and digital media teams into a technology marketers can access directly.

Apr 9, 2025 • Marketing

Why hoteliers must bid on their own brand terms - Protecting your direct bookings from OTA hijacking in the Google search battlefield.

Apr 8, 2025 • Marketing

The new challenges of email deliverability - How Gmail’s enhanced spam controls and Apple’s iOS updates are impacting inbox placement - and what your business can do to adapt.

Apr 7, 2025 • Marketing

Google’s new travel AI features could drive major growth in search volume - According to analysts, the new AI enhancements boost user engagement and diversify queries, creating greater opportunities for monetization.

Apr 1, 2025 • Marketing

AI in travel marketing use sparks backlash - As some travelers turn to AI for inspiration, Icelandair pushes for authenticity in destination marketing with a bold new campaign.

Apr 1, 2025 • Marketing

Sofitel makes a stylish TikTok debut - A playful video series redefines luxury hospitality storytelling for a new generation of travelers.

Mar 27, 2025 • Marketing