5 ways to invest surplus marketing funds before year end - As the fiscal year ends, it’s not uncommon for hotel teams to have unallocated funds left in their hotel marketing budget.
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Topics › Search Marketing
How AI will affect paid search for hoteliers - AI, particularly tools like BARD, can be an incredible asset for optimizing your keyword research.
Aug 29, 2023 • Marketing
Google on how to measure marketing performance in the travel industry - Travel demand can be highly unpredictable, making it difficult to measure the true impact of your marketing.
Aug 25, 2023 • Marketing
Marketing to millenial travelers: 5 strategies for hotels - The generation travels at higher rates than any other, but considering their unique shopping behaviors and expectations is a must.
Jul 14, 2023 • Marketing
Screen Pilot expands into Latin America - The hospitality consulting firm is expanding its digital marketing services to hotel and resort teams in the Latin American market.
Jul 13, 2023 • Marketing
Search engines still king for travel planning - Despite AI buzz, consumers still prefer Googling over AI-powered tools when travel planning.
Jun 30, 2023 • Marketing
The latest paid search strategies for hotels - Discover best practices and tips to maximize visibility using your unique pricing data in your ads.
Jun 23, 2023 • Marketing
Google intros new AI-powered travel search features - The company's new AI-powered search experience might have gotten a mixed reception, but that isn't slowing down its feature roadmap.
Jun 15, 2023 • Marketing
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