Refining SEM strategies for full-funnel hotel marketing - Advertisers must now navigate a landscape where capturing bookings requires greater effort by optimizing strategies to align with the evolving consumer journey.

Dec 11, 2023 • Marketing

Google on the psychology of luxury travel - An in-depth look on how luxury travel brands generate qualified leads and direct bookings via scalable luxury personas.

Dec 1, 2023 • Marketing

Expedia threatens ‘revolt’ over ads on Google search - The company expressed its strong disapproval of Google‘s recent decision to increase the number of ads on its search results page.

Nov 3, 2023 • Marketing

Introducing Google's new, AI-powered search generative experience - A first look for hotel and resort teams and what the evolution of search means for hospitality.

Oct 31, 2023 • Marketing

5 ways to invest surplus marketing funds before year end - As the fiscal year ends, it’s not uncommon for hotel teams to have unallocated funds left in their hotel marketing budget.

Sep 12, 2023 • Marketing

How AI will affect paid search for hoteliers - AI, particularly tools like BARD, can be an incredible asset for optimizing your keyword research.

Aug 29, 2023 • Marketing

Google on how to measure marketing performance in the travel industry - Travel demand can be highly unpredictable, making it difficult to measure the true impact of your marketing.

Aug 25, 2023 • Marketing

Marketing to millenial travelers: 5 strategies for hotels - The generation travels at higher rates than any other, but considering their unique shopping behaviors and expectations is a must.

Jul 14, 2023 • Marketing