Booking.com’s AI shift is rewriting hotel visibility - How AI trip planning boosts hotels with clear positioning and moves generic ones further down the results.

Dec 4, 2025 • Hospitality

Hilton tests new ways to personalize guest bookings - Attribute-based shopping, meaning knowing the types of rooms or amenities a guest prefers, will lead to “powerful personalization.

Mar 30, 2023 • Hospitality

Expedia to cut 1,500 jobs as travel demand fades - The job cuts are part of the OTA's broader restructuring plans as travel demand continues to moderate around the world.

Feb 27, 2024 • Hospitality

Marriott bets big on AI and cloud transformation - The hotel giant’s modernization plan underscores the promise and risks of next-gen tech in hospitality.

Sep 10, 2025 • Hospitality

Booking.com is changing its sustainability program - In anticipation of upcoming regulatory changes the OTA is adapting its approach to focus more on third-party certification.

Mar 21, 2024 • Hospitality

Booking.com’s review scoring gets a major update - The OTA is making significant changes to its review scoring system, prioritizing recent reviews over a simple average in its calculations.

Dec 13, 2024 • Hospitality

Accor’s bold reinvention: A luxury powerhouse on the rise - From brand revamps to global expansion, how the French hospitality giant is reshaping the future of hotels.

Mar 4, 2025 • Hospitality

PwC: Evolving revenue models reshape the UK hotel sector - How changing guest behaviour and constrained supply are pushing operators toward new formats and smarter income strategies.

Nov 18, 2025 • Hospitality