Booking.com’s AI shift is rewriting hotel visibility - How AI trip planning boosts hotels with clear positioning and moves generic ones further down the results.

Dec 4, 2025 • Hospitality

A new hotel trend that puts you to sleep - Hotels and wellness resorts are launching “sleep tourism” programs that go beyond plush bedding and blackout curtains.

Sep 5, 2023 • Hospitality

How corporate hotel programs are adapting to a new era - As travel costs rise and workforce expectations shift, corporate travel managers are modernizing hotel sourcing and rate strategies to build smarter, more resilient programs.

Jun 25, 2025 • Travel

Booking.com has a problem - While Booking Holdings’ ticked all the boxes with its 2023 earnings, its projected 7% growth for 2024 sharply contrasts with last year's 24%.

Feb 26, 2024 • Hospitality

Google’s AI revolution is reshaping travel search fast - The age of keyword dominance is ending, and the age of AI-powered, context-driven travel search has begun.

Jun 10, 2025 • Marketing

AI books the trip. The hotel gets a fax. - The corporate travel workflow is getting a major upgrade — just not for the property at the end of it.

Mar 23, 2026 • Hospitality

Marriott bets big on AI and cloud transformation - The hotel giant’s modernization plan underscores the promise and risks of next-gen tech in hospitality.

Sep 10, 2025 • Hospitality

Hotel direct booking share falling as OTAs bid heavily for greater market share - The battle for direct bookings has entered a new phase as online travel agents ramp up efforts to establish ownership of hotel guests and their booking journeys.

Jan 26, 2024 • Hospitality