ChatGPT starts selling ads in Europe next week, but hotels can't buy them directly yet - OpenAI takes ChatGPT ads into 31 European countries next week, sold at first only through its own sales team and agency partners — and shown only to travelers on the free tiers.

Aug 19, 2026 • Hospitality

Google just put agentic hotel booking into testing - Google confirmed a limited US test last week, with Booking, Expedia, Marriott, Wyndham and IHG among the companies it has worked with and Sabre and Amadeus on the rails.

Aug 10, 2026 • Hospitality

Hotel giants take on Booking.com in landmark lawsuit - European hoteliers seek billions in damages over years of alleged commission overcharges and unfair pricing clauses.

Jun 17, 2025 • Hospitality

Travel demand holds despite geopolitical volatility - For hoteliers, shorter booking windows and shifting destinations require agility without losing strategic focus.

Mar 25, 2026 • Hospitality

Marriott bets big on AI and cloud transformation - The hotel giant’s modernization plan underscores the promise and risks of next-gen tech in hospitality.

Sep 10, 2025 • Hospitality

OpenAI plans to take a cut of customers’ AI-aided discoveries - Examining a potential shift in how AI value is monetized for commercial customers.

Jan 23, 2026 • Hospitality

How corporate hotel programs are adapting to a new era - As travel costs rise and workforce expectations shift, corporate travel managers are modernizing hotel sourcing and rate strategies to build smarter, more resilient programs.

Jun 25, 2025 • Travel

Google’s agentic AI takes aim at hospitality - Not just smarter searches — the tech giant is pushing toward AI that books, confirms, and connects directly with hotel back-end systems.

Sep 24, 2025 • Hospitality