TikTok tests hotel metasearch - The platform moves beyond inspiration into rate comparison, connecting users directly to OTA partners for conversion.

Apr 21, 2026 • Hospitality

Booking.com’s AI shift is rewriting hotel visibility - How AI trip planning boosts hotels with clear positioning and moves generic ones further down the results.

Dec 4, 2025 • Hospitality

How corporate hotel programs are adapting to a new era - As travel costs rise and workforce expectations shift, corporate travel managers are modernizing hotel sourcing and rate strategies to build smarter, more resilient programs.

Jun 25, 2025 • Travel

Marriott bets big on AI and cloud transformation - The hotel giant’s modernization plan underscores the promise and risks of next-gen tech in hospitality.

Sep 10, 2025 • Hospitality

OpenAI scales back in-ChatGPT shopping plans - The shift suggests AI assistants may guide hotel bookings rather than complete transactions.

Mar 5, 2026 • Hospitality

In AI search, hotel brand beats guest reviews - A study of 4,545 ChatGPT prompts found AI recommends big chains far beyond their room count — and a hotel's review score barely moves whether it appears.

Jun 17, 2026 • Hospitality

Google shakes up hotel ads - With the commission-based model gone, small hotels face higher costs, lower visibility, and greater dependence on OTAs.

Mar 3, 2025 • Hospitality

Inside Booking.com’s decision to drop small affiliates - A cost-cutting move to reduce fraud and improve efficiency has left thousands of small partners scrambling - and raised questions about the future of affiliate marketing in travel.

Jun 2, 2025 • Hospitality