Booking.com's countermove to rate parity - Rather than resorting to retaliation, the company has adopted a strategy of "algorithmic persuasion" that focuses on influencing and guiding hoteliers' behavior rather than simply punishing them.

Jul 17, 2024 • Hospitality

Expedia took its concerns to Google - The company told Google that the bait and switch tactics that some OTAs deploy in Google Hotels is “screwed up” and Google made some satisfactory changes.

May 17, 2023 • Hospitality

Booking.com has major security gaps - UK’s consumer watchdog finds weak identity checks, fake listings, and flawed fraud prevention and calls for urgent security reforms.

Mar 11, 2025 • Hospitality

OTAs hit record levels of marketing spend in 2024 - As AI reshapes digital advertising, industry leaders like Booking.com, Expedia, Airbnb, and Trip.com adapt strategies to stay ahead in the evolving travel landscape.

Feb 28, 2025 • Hospitality

Airbnb hotel strategy makes a comeback - The company is reviving its hotel initiative through HotelTonight, with plans to onboard more high-quality hotels and offer competitive booking incentives.

May 6, 2025 • Hospitality

San Francisco market finally starts to rebound - Rebound driven by an improved convention center, a resurgence of international demand and a burgeoning AI sector, according to JLL report.

Apr 10, 2025 • Hospitality

GDS hotel bookings poised for strong growth through 2030 - As global demand shifts, GDS strategy becomes a key lever for hotel revenue growth, offering hotels a chance to boost profitability beyond OTA and direct channels.

May 23, 2025 • Hospitality

Business travel 2025: Insights from Booking.com for Business - How sustainability, AI, and personalization are shaping the future of corporate travel.

Mar 28, 2025 • Travel