Hilton tests new ways to personalize guest bookings - Attribute-based shopping, meaning knowing the types of rooms or amenities a guest prefers, will lead to “powerful personalization.

Mar 30, 2023 • Hospitality

Booking.com is changing its sustainability program - In anticipation of upcoming regulatory changes the OTA is adapting its approach to focus more on third-party certification.

Mar 21, 2024 • Hospitality

A new hotel trend that puts you to sleep - Hotels and wellness resorts are launching “sleep tourism” programs that go beyond plush bedding and blackout curtains.

Sep 5, 2023 • Hospitality

Booking.com’s review scoring gets a major update - The OTA is making significant changes to its review scoring system, prioritizing recent reviews over a simple average in its calculations.

Dec 13, 2024 • Hospitality

McKinsey identifies three major themes that will shape tourism in 2024 - Global travel is back and booming. More regional travel, new emerging travelers and a fresh set of destinations are driving steady spending.

Sep 24, 2024 • Travel

Booking.com has a problem - While Booking Holdings’ ticked all the boxes with its 2023 earnings, its projected 7% growth for 2024 sharply contrasts with last year's 24%.

Feb 26, 2024 • Hospitality

How responsible travel is evolving - Demand for responsible travel experiences is on the rise as travelers increasingly focus on vacations with a purpose.

Jan 28, 2025 • Travel

Google’s AI revolution is reshaping travel search fast - The age of keyword dominance is ending, and the age of AI-powered, context-driven travel search has begun.

Jun 10, 2025 • Marketing