Hotels should look beyond ROAS to measure engagement - Maximizing ROAS while ignoring other metrics can lead to a marketing strategy that is overly focused on lower-funnel tactics at the expense of other audiences.

Feb 27, 2024 • Hospitality

CBRE cuts 2024 hotel forecast, but sees recovery ahead - CBRE Hotels Research has again lowered its 2024 growth forecasts for U.S. ADR, occupancy and RevPAR.

Nov 15, 2024 • Hospitality

Accenture: The time to embrace Gen AI is now - With a $28 billion opportunity at stake, travel companies that leverage this technology early will have a significant competitive advantage.

Feb 19, 2025 • Travel

The end of the static hotel website - As AI changes how travelers seek answers, hotels must turn their sites into living, conversational concierges to stay relevant.

Oct 8, 2025 • Hospitality

Booking.com warns of AI’s next power shift - The platform that reshaped hotel distribution now cautions against an even more concentrated future driven by AI.

Mar 27, 2026 • Hospitality

Booking is booking more rooms than ever. Its stock is priced like the model is breaking. - The company booked a record 1.2 billion room nights in 2025 and its shares are down 15% this year — the market is pricing agentic disintermediation before a single AI agent has booked a hotel at scale.

Jul 2, 2026 • Hospitality

Hilton trends report on travel in the year ahead - Travelers of all ages value connectivity and personalization, seek out culture and unique experiences and embrace new business travel trends as travel boom continues.

Oct 6, 2023 • Hospitality

Introducing Google's new, AI-powered search generative experience - A first look for hotel and resort teams and what the evolution of search means for hospitality.

Oct 31, 2023 • Marketing