Introducing Google's new, AI-powered search generative experience
A first look for hotel and resort teams and what the evolution of search means for hospitality
Google is poised to usher in the latest, AI-infused evolution of search with its Search Generative Experience, more simply known as SGE, which is widely expected to revolutionize how we look for and find information.
The Screen Pilot team has early access to SGE, and has been actively testing the platform for several months to best prepare our hotel partners for continued success in search. Here's what they learned.
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