Airbnb expands its reach—will hotels keep up? - With à la carte services and curated experiences, Airbnb blurs the line between rentals and hotels, challenging the industry to adapt or fall behind.

Jun 12, 2025 • Hospitality

Over 200,000 Dutch sign up for Booking.com class‑action - Dutch Consumers' Association alleges deceptive pricing tactics and seeks €1 billion in damages for affected travelers.

Jul 9, 2025 • Hospitality

Booking.com’s new Genius push reshapes loyalty expectations - How lifetime tiers and cash-like rewards are changing where travelers start their search.

Nov 4, 2025 • Hospitality

AI travel planning accelerates across Europe - Younger travelers drive adoption as rising costs and climate pressures reshape demand.

Nov 18, 2025 • Travel

Five marketing strategies for a successful independent hotel launch - How to position your property for maximum visibility, direct bookings, and long-term growth from day one.

Jun 5, 2025 • Hospitality

Google doesn't want to book your trip. It wants to run it. - The industry conversation about agentic travel keeps returning to the booking moment. Google is thinking much further ahead.

Apr 1, 2026 • Hospitality

AHLA 2024 State of the Hotel Industry report - Hoteliers will continue to acclimate to a new environment in 2024, adopting sophisticated technology and strategies to make their operations more efficient and sustainable while enhancing guest experiences.

Jan 30, 2024 • Hospitality

Budget hotels gain ground in Europe - Value-focused travelers are redefining hospitality preferences amid economic pressures.

Oct 9, 2025 • Hospitality