The future looks bright for travel marketers - But the landscape has shifted. Personalized and purposeful trips, educational experiences and off-the-beaten path destinations now compel visitors.

Nov 21, 2023 • Hospitality

Sustainability will shape the future of hospitality - Brune Poirson, chief sustainability officer at Accor, discusses the hotel giant's comprehensive sustainability strategy.

Jan 29, 2024 • Hospitality

Chinese tourists continue to stay close to home - Analysts are now adopting a more realistic view, revising their overly optimistic predictions of a sharp increase in Chinese overseas travel after Covid restrictions ease.

Feb 6, 2024 • Travel

How social media is changing the travel search landscape - Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels.

Apr 30, 2024 • Marketing

How AI and automation can support sustainable hotel operations - AI will quietly transform sustainability in the hospitality industry, bringing subtle improvements behind the scenes rather than making a grand entrance.

Oct 2, 2024 • Travel

Making a cleaner getaway - What industry leaders are doing to make business travel more sustainable as it rapidly grows and is expected to reach record levels in 2024.

Oct 15, 2024 • Hospitality

UK: Direct hotel bookings gain ground - Perception of hotel websites offering best rates rises to 32%, while trust in OTAs declines to 36%.

Mar 31, 2025 • Hospitality

Ordinarily extraordinary guest service - Why consistent basics matter more than occasional wows.

Sep 26, 2025 • Hospitality