Why OTAs struggle to scale in experiences — and what it means for hotels - The real opportunity lies not in market size, but in what can actually be distributed.

Apr 10, 2026 • Hospitality

The evolution of hospitality sales - A diverse task force of HSMAI Rising Sales Leader Council members aligned to explore our industry’s most recent evolution.

Mar 17, 2023 • Hospitality

Consumers see costs as barrier to sustainable travel - As the cost of living increases, it is creating a dilemma for many consumers who are also interested in traveling more sustainably.

Apr 18, 2023 • Travel

Death of business travel has been greatly exaggerated - The pandemic has led to a significant decrease in business travel, but experts suggests that this may be just temporary.

May 8, 2023 • Travel

ChatGPT Plus is plugging into the internet - OpenAI announced the latest version of ChatGPT, including the beta rollout of web browsing and a staggering 70 plugins for ChatGPT Plus users.

May 16, 2023 • Marketing

Accor is dipping its toe in the Metaverse - The emerging Metaverse is set to open-up all sorts of new ‘try before you buy’ experiences for hotel customers in the future.

Jun 23, 2023 • Marketing

The killer app for AI in travel - The future of search in the travel industry will be more free-form, resembling a conversation with a travel agent.

Sep 28, 2023 • Hospitality

The future looks bright for travel marketers - But the landscape has shifted. Personalized and purposeful trips, educational experiences and off-the-beaten path destinations now compel visitors.

Nov 21, 2023 • Hospitality