Profit becomes the primary KPI in hotel commercial strategy - Rising costs and distribution complexity push hoteliers beyond occupancy and RevPAR toward true bottom-line performance.
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Google expands AI Max into travel advertising - AI-driven search reshapes how travel brands reach customers and where ads appear.
May 1, 2026 • Marketing
Hotel hopping creates a new challenge for hoteliers - As travelers split trips across multiple properties, hotels are increasingly competing for a share of the stay rather than the entire guest journey.
May 29, 2026 • Hospitality
Google’s removal of third party cookies will punish independent hotel marketers - Hotels that do not have well-structured, well-centralized first-party data will be the biggest losers from the elimination of third-party cookies.
Jan 22, 2024 • Hospitality
Marriott teases Mid-T project - Marriott International sheds more light on its soon-to-launch, conversion-friendly midscale brand for transient guests.
Jun 7, 2024 • Hospitality
Barcelona leaves behind 'Visit Barcelona' slogan - Barcelona's tourism board is replacing its 15-year-old slogan 'Visit Barcelona' with 'This is Barcelona'.
Jul 26, 2024 • Travel
OYO to purchase Motel 6 brand - The India-based hospitality tech company expands its U.S. presence by acquiring G6 Hospitality from Blackstone for $525M.
Sep 24, 2024 • Hospitality
How ‘China’s Instagram’ is transforming the travel industry - Chinese travelers don't discover hidden destinations by accident. Many are avid users of the Xiaohongshu (Little Red Book).
Oct 10, 2024 • Travel
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