Expedia sees record number of users join loyalty program - Focusing on the long-term retention of high-value customers is accelerating improved performance across the company.

Feb 13, 2023 • Hospitality

Is Accor's new travel subscription program worth it? - The viability of the travel subscription model took a step forward this week when Paris-based Accor rolled out a global plan called ALL Plus.

Mar 16, 2023 • Hospitality

Why Disney’s Star Wars hotel failed so fast - The Starcruiser sailed for just over a year before executives decided to call it quits, announcing its final voyage would be Sept. 28.

May 26, 2023 • Hospitality

Future of hospitality is human-led, tech-powered - Leading hotel brands are finding new ways to deepen ties with existing and new customers by using inventive and increasingly personalized offers.

Oct 6, 2023 • Hospitality

Airbnb signals ‘reinvention’ beyond core business - The company says it spent the past three years perfecting its core business, and is now ready to expand beyond its core business and reinvent Airbnb.

Feb 14, 2024 • Hospitality

Google launches new approach to marketing mix modeling - Marketing or media mix modeling takes a mathematical approach to measuring true impact.

Mar 21, 2024 • Marketing

Business travelers booking longer and more ‘purposeful’ trips - Business travelers are going on longer trips and pursuing more “purposeful travel” following the pandemic, according to Advantage Travel Partnership.

May 20, 2024 • Travel

Search engine usage drops significantly - A recent study found that the use of search engines for brand name research dropped by 30%, with Baby Boomers dropping by 94% and Gen Z dropping by 64%.

Jun 5, 2024 • Marketing