Hotel marketing isn’t broken, but hotel data is - Disconnected guest data is holding hotels back from converting demand into revenue.

Mar 27, 2026 • Hospitality

Trip.com, the OTA that is also a TMC - Trip.com's business travel arm claims 15,000 multinational clients, and since September 17 four AI agents book their hotel stays at Trip.com's own prices.

Sep 21, 2026 • Hospitality

Hopper now automatically adds a 10% tip at checkout - Booking a hotel on Hopper will automatically add a tip, forcing travelers to toggle off a button if they don't want to pay the tip.

Apr 18, 2023 • Hospitality

STR: May U.S. hotel rates rise, occupancy slips again - RevPAR and ADR for U.S. hotels in May increased year over year, while occupancy slipped slightly.

Jun 22, 2023 • Hospitality

The rise of London’s £1,000-plus a night super-luxe hotels - Price is no deterrent as wealthy visitors flock to the capital for ‘experiences’ only big money can buy.

Oct 23, 2023 • Hospitality

Accor's 2024 wellness travel trends - Travelers are seeking more than just a comfortable stay - they yearn for experiences that nurture their physical, mental, and emotional health.

Nov 24, 2023 • Hospitality

Do you want ‘classic luxury’ or ‘lifestyle luxury’? - Travelers face a ‘confusing sea of sameness’ as new hotel brands keep popping up, with hotel executives insisting each of them has a different “brand essence”.

Dec 13, 2023 • Hospitality

Accor targeting carbon emissions - The company shed light on some of its initiatives to reduce carbon emissions that lead it to a more sustainable future for hospitality.

Dec 18, 2023 • Hospitality