OpenAI's impact on travel search and marketing - Does everybody understand that Google search is fundamentally dead within the next seven years? That everyone is going to AI?.

Feb 4, 2025 • Marketing

Rethinking the OTA vs. direct booking battle - By working with OTAs instead of against them, hotels can drive long-term profitability and strengthen direct booking performanc.

Feb 7, 2025 • Hospitality

Booking.com under fire for privacy and security concerns - The OTA has come under fire by hotels who allege that it isn’t doing enough to protect them from becoming victims of cyberattacks on its app.

Dec 5, 2023 • Hospitality

The future of the TMC - In today’s competitive market for business travel services, the traditional travel management company (TMC) model is being challenged.

Feb 5, 2025 • Travel

Digital transformation in hospitality: Current status - A new report by PwC and NYU examines the state of play in hospitality technology innovation today.

Aug 29, 2023 • Hospitality

How Europe’s Digital Marketing Act hurts hotels - Three months after implementation, Google Hotel Ads click-through data showed a 30% drop in traffic in EU markets affected by DMA implementation.

May 8, 2024 • Hospitality

Why GEO is the new SEO for hotels - Generative Engine Optimization (GEO) marks a shift in how hotels gain visibility. As AI tools shape travel searches, traditional SEO must evolve to stay relevant.

Jun 11, 2025 • Marketing

Americans slash holiday spending, but keep traveling - PWC finds gifts take the hit in 2025 budgets while travel, entertainment, and ai-powered trip planning stay resilient.

Sep 9, 2025 • Travel