What is the optimal pattern of a customer journey? - While all managers should invest in customer journeys, how they think about the journey influences how they invest in it.

Apr 4, 2023 • Hospitality

Expedia's new loyalty program will have fans and critics - The consolidation of Expedia Group’s various loyalty schemes into one is part of its overall push to simplify the company’s far-flung operations.

Apr 17, 2023 • Hospitality

Generative A.I. is already changing the way we travel - With customer service an obvious target for generative AI chatbots, the travel business is expected to be an early adopter.

Apr 25, 2023 • Travel

Is Facebook still an effective marketing vehicle for hotels? - For years, critics have been prognosticating the downfall of Facebook, and its relevance would fade.

May 22, 2023 • Marketing

Hilton APAC on AI and enhancing the guest experience - Hiring differently and deploying new tech tools are necessary at a time when Hilton is ramping up its expansion in the Asia Pacific region.

May 23, 2023 • Hospitality

Amex Travel rolls out hotel directory for sustainable travel - The directory comes at a time when travelers are placing value on sustainable travel, American Express Travel said.

Jun 19, 2023 • Travel

Travel app satisfaction lags other industries - The scores are below the averages J.D. Power tracks in other industries, hinting at higher stakes often involved when using travel sites and apps.

Oct 18, 2023 • Hospitality

Shiji's Guest Experience Benchmark Q3 2023 - In this edition, Shiji ReviewPro analyses its largest data set to date: Over 3.3 million reviews of 9,500 hotels around the world.

Nov 15, 2023 • Hospitality