AI in travel marketing use sparks backlash - As some travelers turn to AI for inspiration, Icelandair pushes for authenticity in destination marketing with a bold new campaign.

Apr 1, 2025 • Marketing

How drone storytelling and emotion are reshaping hotel marketing - In 2025, static images no longer sell the stay - immersive visuals and atmospheric video content are redefining how hotels attract and connect with guests.

Jun 2, 2025 • Marketing

How Google’s AI search is reshaping hotel visibility - Why conversational search changes the rules for hotel marketing and distribution.

Jul 31, 2025 • Marketing

New data suggests revenge travel may be ending soon - New reports show that, after years of inflation and rising travel costs, travelers may finally be curtailing their travel plans.

Oct 2, 2023 • Travel

Tripadvisor is closing its subscription service - The company's attempt to create a subscription program that would give travelers discounts, drive bookings for suppliers and revenue for itself is ending after just three years.

Mar 4, 2024 • Hospitality

Business travelers don't prioritize sustainability - New research from BCD shows that while companies are prioritizing sustainability, travelers themselves are not putting the same emphasis on it.

Oct 23, 2024 • Travel

AI-driven personalization in hospitality - AI is no longer a future trend - it’s here, and hotels must act now to harness its potential for delivering next-level guest experiences.

Feb 7, 2025 • Hospitality

It's time to re-evaluate hotel performance metrics - Hoteliers should focus more on the revenue generation and profitability of the entire hotel, through the likes of RevPAM and GOPPAM.

Mar 9, 2023 • Hospitality