The OTA-led defence against an AI takeover - How online travel agents are evolving to stay ahead in the age of AI agent bookings.

Apr 2, 2025 • Hospitality

Creative best practices for hotel display ads - Designing for conversion through smart design, targeted messaging, and strong CTAs that turn display ads into direct booking engines.

Jul 8, 2025 • Marketing

What’s behind the rise in hotel guest satisfaction - From smart TVs to better beds, targeted investments are turning higher rates into higher perceived value across all hotel segments.

Jul 16, 2025 • Hospitality

How Google’s AI search is reshaping hotel visibility - Why conversational search changes the rules for hotel marketing and distribution.

Jul 31, 2025 • Marketing

How to know if your hotel is sustainable - What travelers should keep in mind when making conscientious choices — and how to book with hotels taking real action behind the sustainable talk.

Feb 27, 2023 • Travel

What happened to the Chinese travel boom everyone was waiting for? - Many Chinese residents stayed home - either because they wanted to, or because it was too difficult and costly to leave the country.

Jul 27, 2023 • Travel

Hospitality that benefits people and the planet - Five of McKinsey’s travel and hospitality experts envision the hotel industry of the 2030s.

Jul 31, 2023 • Hospitality

Booking.com still dominating hotel reviews - But Google is taking share from Booking.com when it comes to who generates the most hotel reviews.

Sep 21, 2023 • Hospitality