Act like a retailer, not a hotelier

A new consumer travel study reveals multiple gaps, namely the lack of simplified and intuitive experiences, easy support and transparency

Apr 19, 2023

A recent survey conducted by Travelport, entitled “What Consumers Want,” revealed that travelers, particularly younger travelers, want the same “simple, easy and supportive experience” they receive from every other online sector (other than travel).

Key takeaways

  • 59% of consumers report that getting exactly what they want is more important than price;
  • 84% of younger (18-41) consumers want human led customer support (so much for ChatGBT);
  • and 49% of consumers would pay more for travel to save on carbon emissions.

Get the full story at Travelport

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