Airbnb is rethinking experiences, again
The company’s pause in onboarding new experiences has raised questions about its long-term strategy
After a pause of Experiences of almost two years during the pandemic, Airbnb’s relaunch of Experiences in 2022 didn’t go according to plan as the company said in a statement this week that it is now “perfecting its core services,” including Airbnb Experiences.
Key takeaways
- It looks like Airbnb has already “dumped experiences” since it is nowhere to be found on the homepage, not in filters or in the footer;
- Airbnb in 2020 calculated the total addressable market for experiences at some $1.4 trillion, just behind its accommodation offering, although many questioned the company’s ability to build a profitable tours and activities business;
- Bernstein analyst Richard Clarke suggested Airbnb might be preparing to unveil a business to business approach, similar to Viator’s partnership with TUI Musement and Expedia with Get Your Guide.
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