Amazon partners with Priceline for Prime Day
Amazon.com is partnering with Priceline for Prime Day, the first time an online travel agency has participated in the shopping event
Retail spending has slowed, but U.S. consumers have kept spending on experiences like travel. Amazon is broadening its offerings to boost sign-ups as travel companies look to fill hotel rooms.
Key takeaways
- Amazon’s July 11-12 event will offer U.S. members 48 hours of deals including an additional 20% off Priceline's Hotel Express deals, which offers 60% off hotels;
- Hotel demand in May has waned of late, though, falling below pre-pandemic levels for the third consecutive month, according to the U.S. Travel Association;
- Amazon several years ago attempted to build a hotel booking service called Amazon Destinations but it closed a few months after launching.
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