Attracting younger hotel guests

One key to attracting younger hotel guests is managing guest reviews, as travelers under the age of 45 are more likely to trust reviews

Sep 15, 2023

While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. This means that hoteliers must be mindful of what makes Millennials and Generation Z tick.

Key takeaways

  • The modern traveler won’t book a stay before scouring the internet for hotel reviews, so reputation management is critical to success;
  • Hoteliers should take a proactive approach to guest reviews, collecting feedback wherever possible, and actively engage with submissions that warrant a response;
  • Engaging Gen Z is becoming crucial for success – after all, they are the future of travel.

Get the full story at Travelboom

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