Booking.com expects ChatGPT to redesign its search pages
The days of the typical hotel search results page are numbered, thanks to large language models like ChatGPT
Booking.com’s technology chief thinks the future lies in “adaptive content” where a uniquely rendered page, based on the intent of the search query, appears.
Key takeaways
- People love filtering content on Booking.com, machine learning can find properties based on keywords, the company wouldn't necessarily create a filter for;
- The layout of the results page could also differ based on whether it’s a couple, a family, or a business doing the hunting;
- The page could also reflect the property owner, for example if someone is looking for providers that are “stellar at cleanliness.”
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