leads peers in annual growth

The OTA grew at a faster rate than peers with 28% traffic growth in December, according to Similarweb data

Jan 26, 2023

All peers did see growth on a year-over-year basis, with Expedia second, at 17% growth, followed by Tripadvisor with 15% growth. Airbnb sharply lagged the peer average growth rate of 15.6%, growing only 6% versus last year.

Key takeaways

  • Booking took a share of traffic from peers, gaining two percentage points while all other peers lost share of traffic in this cohort;
  • Airbnb grew at the slowest rate in the cohort on an annual basis, and lost the most share of traffic in the group;
  • Tripadvisor was the leader in this group in terms of total traffic, with 89 million visitors in December 2022.

Get the full story at Similarweb

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