Booking.com leads peers in annual growth

The OTA grew at a faster rate than peers with 28% traffic growth in December, according to Similarweb data

Jan 26, 2023

All peers did see growth on a year-over-year basis, with Expedia second, at 17% growth, followed by Tripadvisor with 15% growth. Airbnb sharply lagged the peer average growth rate of 15.6%, growing only 6% versus last year.

Key takeaways

  • Booking took a share of traffic from peers, gaining two percentage points while all other peers lost share of traffic in this cohort;
  • Airbnb grew at the slowest rate in the cohort on an annual basis, and lost the most share of traffic in the group;
  • Tripadvisor was the leader in this group in terms of total traffic, with 89 million visitors in December 2022.

Get the full story at Similarweb

Related must-reads

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.