prepares to launch U.S. credit card

The OTA has been actively pursuing a stronger presence in the U.S. over the past few years, and the introduction of a co-branded credit card is a strategic move to bolster this effort

Sep 20, 2023 is gearing up for the launch of a co-branded credit card in the United States, led by Jonathan Rossman, who has a rich background in card products, airline loyalty strategy, and experience with companies like JPMorgan Chase, American Express, Travelport, British Airways, and Sabre.

Key takeaways

  • For a number of years, the OTA has been emphasizing the significance of payments as a crucial element of its vision for an integrated travel experience and as a means to enhance customer loyalty;
  • It’s not clear when will make the credit card available or what, if any, travel perks will be available to cardholders.

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