ChatGPT thinks travel advisors still have value to offer travelers

Chatbots aren’t claiming that they can replace travel advisors, and it remains doubtful they could do so

Feb 15, 2023

Asked, “Is it worth using a travel advisor when booking a vacation?,” ChatGPT pretty reasonably replied, “It depends on your personal preferences and the complexity of your travel plans.

“Travel advisors can offer expertise and convenience, helping you plan and book your trip with ease,” according to ChatGPT (which took less than five minutes to generate the answers to all of the questions in this story). “They can provide valuable insights and recommendations based on their experience, and handle any issues that arise during your trip.

“However,” the bot continued, “if you prefer to do your own research and book your own travel, or if your travel plans are simple, you may not find a travel agent to be worth the cost.”

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