Dopamine and the power of personalization in boosting hotel revenue
Triggering dopamine during the online user experience to drive engagement
Dopamine is a neurotransmitter in the brain that is often associated with gratification and reward. It is released when we experience something pleasurable, such as eating delicious food, having fun with friends, or accomplishing a task.
In recent years, researchers have found that dopamine can also be triggered by positive online experiences, including the act of browsing or shopping on a website.
Here are some of the best tried and tested personalized techniques that can help to trigger dopamine in the visitors to your hotel website and in turn boost your conversions and direct revenue.
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