eDreams Odigeo has ambitious U.S. growth plans

The company's subscription model is key to its success and its growing adoption in the U.S.

Mar 6, 2023

eDreams, which says it is Europe's largest online travel company, focuses entirely on leisure travelers with its OTA brands eDreams, Go Voyages, Opodo and Travellink and metasearch site Liligo. The company is making inroads in the U.S., where it launched two years ago and which Dunne said is now one of its fastest-growing markets.

Key takeaways

  • eDreams Prime was one of the first subscription offerings from an OTA, which has garnered 4.2 million subscribers as of last month;
  • With Prime, the OTA's focus is on customer experience, providing subscribers with their own dedicated service center, which answers the phone, on average, on 60 seconds;
  • Prime membership is $59.99 annually and offers discounts on travel products including flights, accommodations, packages and car rentals.

Get the full story at Travel Weekly

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