Embracing technology in hotel F&B

Delve into three critical areas of evolution in food and beverage technology: digital menus, the virtualization of the front desk, and the automation of F&B services

Oct 6, 2023

One of the primary challenges faced by hotel F&B departments today is striking the right balance between technology and the human touch. Technology enhancements for guests are vital, but so is the adoption and adaptation of these technologies by team members.

Key takeaways

  • Digital menus are not a mere pandemic-era trend; they are here to stay. Modern consumers desire the ability to review menus in advance and opt for contactless dining experiences;
  • The front desk is increasingly going virtual, and F&B is not far behind. The extent to which F&B should automate services depends on the brand and guest preferences;
  • The challenges and opportunities in hotel F&B today revolve around technology and its integration into the guest experience. We must navigate the delicate balance between tech-driven efficiency and personalized service.

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