EU: Google agreed to introduce series of changes to Google Hotels

Company committed to follow the same transparency guidelines as OTAs like Expedia and

Jan 30, 2023

EU’s Consumer Protection Cooperation Network (CPCN) has been in talks with Google since 2021 to make certain online services more transparent and to make them better aligned with the Union’s geo-blocking regulations.

Key takeaways

  • Make clear to consumers whether they contract directly with Google or whether it is simply acting as an intermediary;
  • Clarify the price used as a reference when discounts are advertised on the platform, as well as the fact that reviews are not verified on Google Hotels;
  • Accept the same transparency commitments as other big accommodation platforms as regards the way it presents information to consumers, for example, on prices or availability.

Get the full story at the European Commission

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