Expedia wants to cut Google out of trip planning process
The OTA wants to get people to start their travel search on its site with AI instead of using an external search engine
Expedia’s focus on AI-driven recommendations and personalized travel planning not only aims to enhance the user experience but also reduce its reliance on search engines like Google,
Key takeaways
- Expedia currently employs AI for customer service and property details. The company's future goal is to utilize AI to suggest travel destinations based on users' previous trips.
- Unlike the common practice of starting trip planning with search engines like Google, Expedia aims to provide comprehensive recommendations and information from the outset, leveraging its extensive flight and hotel data.
- By analyzing users' travel preferences, Expedia seeks to simplify the travel planning process and attract more direct traffic to its platform.
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