Expedia optimistic B2B will outgrow its B2C business
The company put this growth down to new partnerships and tech features aimed at expanding its already vast partner network
Last week at Phocuswright Europe, Karen Bolda, senior vice president of product & technology, shared insights into some of the new products their working on, including the changes they made to their feature rollout frequency.
Key takeaways
- The focus the company is most excited about is its Radpid Loding API, built on the Expedia Group travel platform;
- Their travel agent affiliate program is a “a very important segment” for them, as they plan to launch a live agent chat and “better shopping experiences”;
- On the horizon is a new API for revenue performance insights that they’re piloting.
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