Expedia poised to take flight with generative AI

CTO Rathi Murthy sees the OTA’s vast troves of data and AI expertise fueling a two-pronged transformation strategy

Jun 5, 2023

Artificial intelligence is poised to disrupt the travel industry, and Expedia CTO Rathi Murthy, who oversees a massive online travel network with 168 million loyalty members and more than 50,000 business partners, believes her company is well positioned to capitalize.

Key takeaways

  • Expedia's most prized possession is its data - the 70 petabytes of traveler information stored on its AWS cloud;
  • The company's core strategy consists of two distinct but interrelated transformations: the ongoing internal transformation of Expedia’s infrastructure in a unified and integrated manner and leading the transformation of the online travel industry itself;
  • Expedia is trying to position itself as the travel industry’s base platform on which to help digitize travel agencies and bring them into the online fold.

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