Flight Centre closing Gogo Vacations
The move is part of a shift in Flight Centre Travel Group's U.S. leisure strategy to focus more on luxury travel and independent contractors
With the wholesale model struggling in recent years, it has become increasingly difficult to justify the high costs of maintaining this brand, Flight Centre said. A transition team will be put in place to service and support all existing bookings.
Key takeaways
- The shuttering of Gogo is part of Flight Centre's larger strategy for the United States, which on the leisure side includes an increased focus on independent contractors and luxury travel;
- The luxury focus, Flight Centre said, is evidenced in its expansion of U.S. leadership for tour operator Scott Dunn. Last summer, Scott Dunn - acquired by Flight Centre in 2023 - opened its first office in New York City;
- Additionally, Flight Centre has launched a new brand for independent contractors: Envoyage.
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