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Priceline is launching its first new brand campaign in four years, with a Super Bowl ad before kickoff

Feb 3, 2023

Ad spots will run on broadcast TV and online, including social media sites. Priceline plans social media and streaming platform takeovers.

Priceline is also planning an influencer campaign, audio and podcast ads, and a release of the campaign's new theme song on streaming platforms. More facets of the campaign will roll out throughout the year.

Get the full story at Travel Weekly

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