Google criticizes Europe's Digital Markets Act

The company uses travel as an example to point out trade-offs within the law, outlining “concerns we’re hearing” since complying with the new rules

Apr 9, 2024

Under the DMA, Google had to remove useful Google Search features for flights, hotels and local businesses, the company writes in a blog post. Meaning that if you search for a flight in Europe, Google can no longer show a full array of information about carriers, flight times and prices. This benefits a small number of online travel aggregators, but harms a wider range of airlines, hotel operators and small firms who now find it harder to reach customers directly.

The company introduced these types of Google Search features to help consumers, making it easier for people to access accurate information. There’s now more friction when you search for a flight on Google in Europe. And there’s a greater risk that you’ll end up on a travel website advertising a low fare that jumps just before you make a purchase, with a message like “this fare is no longer available.”

Get the full story at Google

Related must-reads

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.