HBX Group launches new partner portal
Updated platform focuses on faster rate control, stronger security, and scalable API connectivity
HBX Group has introduced a redesigned Partner Portal aimed at improving how hotels manage distribution, pricing, and internal access controls. The new platform emphasizes greater autonomy for hotel teams, streamlined rate and contract management, and enhanced security through modern identity systems. Built on a scalable infrastructure, the portal also strengthens API-driven connectivity across global distribution channels. The initiative reflects a broader industry push to reduce operational complexity while improving speed and control in digital distribution environments.
Key takeaways
- Greater operational control for hotel teams: Enhanced identity and access management allows hotels to define user roles, manage permissions internally, and secure access through two-factor authentication.
- Simplified rate and contract configuration: Evergreen contracts and faster rate plan setup reduce administrative workload and allow hotels to respond more quickly to demand shifts, promotions, and seasonal pricing changes.
- Improved user experience: A redesigned interface makes it easier to manage inventory, update pricing, and review performance data, helping teams complete tasks more efficiently.
- Scalable infrastructure for future growth: The rebuilt platform is designed to handle higher transaction volumes and support long-term expansion, including multi-property management for hotel groups.
- Stronger API-driven distribution: Enhanced API capabilities improve connectivity with distribution partners, increasing reliability and enabling broader market reach while maintaining control over rates and availability.
- Operational efficiency for independent and chain hotels alike: By reducing friction in daily distribution management, the portal supports hotels of different sizes in navigating an increasingly digital and interconnected travel marketplace.
Source: HBX Group
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