Hilton to disclose resort fees upfront
The company said it is working to ensure mandatory fees are displayed upfront on all its websites and apps
Hotel operators have faced criticism regarding their fee disclosure practices, with accusations of involvement in deceptive and anti-competitive activities that mislead consumers in their advertisements. These actions hinder consumers' ability to compare prices and result in the imposition of concealed fees amounting to millions of dollars.
Key takeaways
- In July, bipartisan senators introduced the Hotel Fees Transparency Act in the U.S. Senate to address hidden fees and establish federal pricing guidelines.
- In May, Marriott International took similar steps by committing to prominently display all "resort fees" and enhancing price transparency in its advertising and booking procedures.
- Hilton has also expressed support for requiring all platforms that promote, distribute, and sell their inventory to present all fees transparently, ensuring that consumers encounter consistent information regardless of where they make their reservations.
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