Hotel bookings via mobile device continue to grow

Mobile now accounts for 35% of all online travel bookings, according to the latest research from Euromonitor

Jul 26, 2023

Little wonder then that online travel agencies and hotel giants have been paying particular attention to the mobile channel and their apps in recent years, as has said that more than half of its bookings are made on a mobile device.

Key takeaways

  • Marriott's mobile experience will be further improved as the company invests in its reservation, property management and loyalty systems;
  • With the explosion of booking apps created by hotel chains and other operators, the balance is shifting more and more towards mobile sales;
  • Mobile bookings trend towards being “more impulse purchases and closer to the time of their activity.

Get the full story at PhocusWire

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