Hotel content management for the modern consumer

Curating hotel content that aligns with the myriad requirements of various booking channels poses a considerable challenge

Apr 3, 2024

In today’s consumer-driven marketplace, the hospitality industry faces the formidable challenge of adapting its content strategy to meet the evolving preferences of potential guests. This shift towards a consumer-led focus demands that hotels not only showcase content that resonates with what consumers want to see but also navigate the complexities of distributing this content across an expanding array of booking platforms.

The task of content management is further complicated by the need to synchronise with global partners’ varying requirements. This creates a scenario where managing content becomes as dynamic and multifaceted as the consumers it aims to engage.

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