Hotels are still not controlling their prices

The better the price, the more visibility, more visits, more conversion and more bookings

Jan 25, 2023

Is it possible to quantify the importance of price for your hotel's direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

Key takeaways

  • Mirai analyzed the price competitiveness of almost 1,500 hotels on their own website against the price offered by OTAs;
  • Every time you manage to reduce disparities and improve your pricing, you are almost automatically going to get more impressions, more visits and more direct sales bookings;
  • There seems to be a clear relationship between the competitiveness of your direct prices and the conversion of your website.

Get the full story at Mirai

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