Hotels.com reinvents itself with bold rebrand

Aiming to boost visibility and reconnect with travelers in the UK, the OTA launches a multi-channel campaign to chart a fresh course

Hotels.com is undergoing a significant brand relaunch, introducing a new campaign and mascot to rejuvenate its presence in the travel market. The campaign will be rolled out across various channels in the UK, including television, out-of-home advertising, digital platforms, audio, and social media throughout the summer. The OTA emphasizes that the relaunch presents an opportunity to bring a fresh perspective to Hotels.com and to determine its future direction.

Key takeaways

• Strategic relaunch: Hotels.com is revitalizing its brand with a new campaign and mascot to boost visibility and recover from pandemic-related booking declines.
• Multi-Channel campaign: The UK-focused campaign will span TV, out-of-home, digital, audio, and social media platforms over the summer.
• Organizational support: Parent company Expedia Group has established a new brand team to support this relaunch, aiming to provide a fresh perspective and direction for Hotels.com.
• Goal of increased awareness: The primary objective is to enhance unaided brand awareness, ensuring Hotels.com remains top-of-mind for travelers.

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