How hotels use AI to enhance guest experiences

A modern tech ecosystem enhances entertainment, connectivity, and security for a personalized travel experience

Feb 3, 2025

Modern hotels are embracing technology to deliver personalized and efficient guest experiences, driven by the growing demand for customized, digitally enhanced stays. By investing in innovative solutions, hotels are creating unique environments that set them apart in a competitive marketplace.

Key takeaways

  • Personalization as a priority: AI-powered solutions personalize experiences, from customized greetings to room upgrades tailored to individual preferences.
  • AI-driven guest insights: Data from past bookings, interactions and feedback helps create detailed guest profiles, enabling personalized recommendations for rooms, dining and activities. Connected in-room systems further enhance the guest experience with itinerary suggestions.
  • Balancing technology and human interaction: AI chatbots handle more than 35% of routine inquiries, reducing front desk calls and freeing staff to focus on meaningful guest interactions.

Get the full story at ITBrief Asia

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