How modern technology is rewriting the rules of marketing

From the rise of social media platforms to the shift to transparent marketing, these tools have shaped today's digital marketing space

Ads look a little different in today's world than they did in 2013, and it's all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their work.

Key takeaways

• The massive growth of users has also led to social media ad spending skyrocketing from an estimated $4.1 billion in 2013 to over $72 billion in 2023;
• Social media also provide advertisers with more ways than ever to interact with their audiences, from stories to short-form videos that have become pivotal, providing brands with immersive ways to engage their audience;
• SEO is not just about keywords and metadata anymore - marketers need to grasp the nuances of voice search, featured snippets, and mobile-friendliness to maintain a competitive edge in the digital realm;
• Traditional marketing has moved to digital with PR having been transformed into managing online reputations, securing backlinks, and crafting compelling narratives that capture customer's attention while scrolling.

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