How to advertise your hotel on Airbnb

Hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations

Apr 18, 2024

Airbnb is not just for small bed and breakfasts anymore. Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings, considering how popular the platform is among travelers.

Key takeaways

  • Technically, Airbnb can be considered free to advertise on, as there are no upfront fees charged for your listings;
  • Advertising on Airbnb for hotels involves listing fees and commission structures rather than traditional advertising costs. Typically, Airbnb charges hosts (which would include hotels) a 3% fee per booking;
  • What works for one hotels’ Airbnb advertising strategy may not work for yours. The key is to be willing to experiment to find the sweet spot for your individual audience.

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