How to connect and convert travelers in 2024

Expedia on what leisure travel trends are on the horizon for 2024 and which advertising strategy will can help you connect with and convert travelers

Dec 11, 2023

Expedia Group’s Unpack ’24 research, which combines first-party data from Expedia,, Vrbo, and Wotif, along with findings from a global consumer survey of 20,000 travelers across 14 different countries, explores the trends that will define how people travel in 2024.

Key takeaways

  • Findings from Unpack ’24 indicate that more than half (53%) of travelers said they’ve researched or booked a trip to a destination after seeing it on TV or in a movie;
  • TikTok has everyone on the search for the next best “dupe,” and now this trend has entered the world of travel. “Destination dupes” are less crowded and less obvious alternatives to popular vacation spots;
  • Hotel guests are looking for certain star ratings and specific amenities but also consider a hotel’s overall vibe when choosing a hotel.

Get the full story at Expedia Media Solutions

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