How to elevate your hotel sales strategy for 2024

As events return and travel volumes normalize, now is the time for hoteliers to make the most of planning their sales strategies to capture as much business as possible

Nov 28, 2023

As the end of the year approaches, hoteliers are setting their sights on what’s to come. Still faced with limited staff, high guest expectations and numerous demands, hoteliers are additionally tasked with identifying growth strategies for 2024.

Key takeaways

  • Put data at the core of your strategy: Having access to comprehensive business intelligence data will automatically take guesswork out of your decision-making process;
  • Build messaging and offers that appeal to different audiences: Sales should not have a one-size-fits-all approach. Instead, hoteliers should plan sales strategies that connect with each individual audience;
  • Win RFP season – starting now: Consider offering flexible cancellation policies, highlight your location, room types and meeting spaces, as well as amenities such as fitness and business centers as a major selling point.

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