How to start thinking about AI in hospitality

Hospitality brands stand to benefit from both the creative possibilities and the efficiency that AI will bring

Jun 1, 2023

What are the larger opportunities for brands in hospitality in the age of generative AI? How will the staff and AI interplay work? It is a fruitful time for travel brands to experiment and see what sticks.

Key takeaways

  • Hospitality suffers from a lot of brands looking the same, and with the right human creative and AI partnership, a unique and visually differentiated territory can be carved out;
  • Brands need to understand the implications on what these new tools plus the self-directed millennial (and Gen Z) travelers mean for their direct bookings, and how to find them;
  • When new customer service chatbots get trained on every question and validated answer ever asked by a consumer, there will be a lot more nuance, resolutions, and fewer jammed phone lines in times of crisis.

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