How to use hotel data to drive revenue

How you can leverage customer data to improve your business performance, drive additional revenue streams, and give you a competitive edge over OTAs

Nov 10, 2023

Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests. It can include email addresses, booking patterns, stay data, customer preferences, interests, and more. This type of hotel data not only helps you generate new revenue by claiming a bigger piece of the lodging industry pie, but it helps you maximize profits as well.

Key takeaways

  • By marketing directly to your audience, you gather more valuable customer data. And with the right Customer Data Platform, you can synthesize that information to begin building rich guest profiles;
  • Once you have guests’ email addresses and other big data at your fingertips, you can use it to elevate your marketing strategies. And there are few marketing strategies that can rival the return on investment (ROI) of email campaigns;
  • A huge advantage you have over third-party providers is that your hotel guest data helps you deliver those personal touches no OTA algorithm can replicate.

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