ITB Berlin: A strong focus on travel technology

Under the new theme of “Take travel technology to the next level. Together,” the travel trade show is giving innovative travel technology solutions their biggest platform to date

Feb 8, 2024

More than in almost any other sector, change and innovation have always been the tourism industry’s driving forces – so it is no coincidence that from March 5-7 at ITB Berlin 2024, the Travel Technology segment again occupies a standout role.

The popular eTravel Stage will again be a magnet with an impressive program of panels, keynote speeches and lectures, while providers from more than 30 countries will present their forward-looking products and ideas in a total of five halls.

Key takeaways

  • Join Charuta Fadnis, senior vice president of research at Phocuswright, and Glenn Fogel, CEO of Booking Holdings, in their fireside chat on leadership, innovation and the future of travel, March 5 at 11:25 a.m.;
  • Be part of the ITB Travel Technology Startup Pitches to find out where the innovation is. Panelists Bastian Böckenhüser, founder and CEO of Travelcircus, Suzanna Chiu, head of Amadeus Ventures, and Rolf Schrömgens, founder of, meet exciting startups on March 6 at 4:40 p.m.;
  • Don’t miss the Session on Technology for Sustainable Tourism Innovation when Dr. Xavier Font, professor at the University of Surrey, meets leading travel technology companies to discuss if innovative technological interventions can help the tourism industry can embrace sustainable practices. That’s on March 7 at 3:15 p.m.

Get the full story at PhocusWire and the entire convention program at ITB

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